The President of India, Shri Pranab Mukherjee launched the Khadi Mark today (September 30, 2013) at a function at Vigyan Bhavan, New Delhi.
Speaking on the occasion, the President said that Khadi has the unique capability to create employment at the dwelling place of artisans with very low capital requirement. Khadi has, over the years, kindled hope for over a million artisan families to rise above deprivation and backwardness. It remains an important vehicle for the development of rural India.
The President congratulated the Ministry of Micro, Small and Medium Enterprises and the Khadi and Village Industries Commission for taking the key step to lend Khadi the unique identity it richly deserves. He said that the Khadi Mark was a novel initiative which would indicate the quality and genuineness of a Khadi product. It would provide a distinct identity for positioning and brand building in the domestic and international textile markets. He expressed confidence that the Khadi Mark would prove to be truly beneficial to the customers in buying genuine Khadi and to the producers in improving their living standards. He stated that the launch of the Khadi Mark would help to fully realize the growth potential of the Khadi sector.
Dignitaries present on the occasion were Shri K.H. Muniyappa, Minister of State (I/C) for Micro, Small and Medium Enterprises (MSME), Shri Madhav Lal, Secretary, MSME and Shri Udai Pratap Singh, CEO, Khadi and Village Industries Commission.
This release issued at 1930 hrs